Whereas access to data and powerful information technology systems used to be considered a competitive business differentiator, today, access to such services is a prerequisite for business success. Today, businesses are looking for new and innovative ways to leverage data to get a jump on the competition, and all sorts of new tools are being developed to help them down this path.
Of course, the traditional relational database continues to power mission critical systems where data availability and consistency are key. Increasingly, though, availability and consistency are sometimes optional, and tradeoffs are being made in order to be able to scale systems to the levels that are necessary to support today’s massive data sets and data variability.