The holidays can be lucrative, but stressful, for e-commerce businesses..
Preparing your business and staying ahead of the competition during the holidays can seem overwhelming. However, by following our handy checklist and developing a solid data analytics plan, you can make this your most profitable season yet and gain loyal customers for years to come.
Here's a sample of what to do to get your business ready for the season:
Make sure all the products, pricing, and promotions on your website are up to date and reflect the information on your social media and emails.
Get the tracking in place that you need to keep tabs on all your holiday campaigns so you can effectively analyze the results.
Consolidate all of your data sources in a data warehouse for a single source of truth
