How to Measure Black Friday & Cyber Monday for Shopify

Black Friday and Cyber Monday are massive days for ecommerce. But measuring the long term impact of BFCM revenue and campaigns can be tricky, especially when working with a sophisticated platform like Shopify.

Check out our on-demand webinar with to learn how to answer questions like:

  • How did you do this BFCM versus last year?
  • Were you effective in acquiring new customers?
  • How valuable are these new customers? 

We'll show you how to pull period-over-period reporting, walk you through key metrics like CAC and LTV, and share mission-critical dashboards you can use to gauge your shop's performance at a glance.



TrevorFox_headshot harry_marshall2
Trevor Fox
Head of Growth

Harry Marshall


Panoply is used by some of the world’s most data-driven companies.