Chief Marketing Officers invest in the art and science of customer personas. They empathize with the buyer to understand buyer pain points, then use known characteristics to shape a more realizable “ideal prospect." Marketers do this to better visualize whether their messages and buying experiences will resonate with real people.
CMOs know the answers to understanding their personas is in their data, but they're but they’re constrained by their ability to unlock them.
In this paper we will discuss the emotional investment in marketing decisions, and how a single source of truth is a game-changer for understanding target personas and improving marketing ROI.
Why get emotional about marketing?
What's missing today?
How a managed data warehouse enables a single source of truth
