Panoply’s smart data stack immediately gave analysts at Zeek a much richer data set

The Company

Zeek was founded in 2013 with the mission to help rescue $100B of store credit lost every year by providing a safe, easy to use and cost effective service. Essentially Zeek is a mobile app and web-based platform that allows users to sell their unwanted vouchers for cash and buy gift cards to leading UK brands at a discount. Zeek built a rapidly growing market for people with an immediate need and are set to expand internationally beyond the UK.

The Challenge

Zeek has tried out numerous different out of the box visualization solutions to connect directly to their data sources, but as the company began its exponential growth the need for a single source of truth for their scientists and analysts became apparent. The company soon began visualizing its analytics with Periscope Data, but work around construction of analytics infrastructure was a long and cumbersome task.

Alongside the tasks of building the architecture Zeek was also faced with critical privacy regulations, having to deal with sensitive customer data. When Zeek moved to Panoply, they were provided with a Panoply smart data warehouse stack and immediately transferred all of their data source management, storage, and infrastructure maintenance to Panoply. “The move of most of our data sources was pretty immediate” says Ziv Isaiah, Zeek’s Co-Founder and CTO.

Our analysts could pretty much immediately begin analysis on a much richer set of data then was previously accessible to us. When we did the initial integration to Panoply I was surprised by how fast the integration took.”  - Ziv Isaiah, Founder & CTO

Zeek uses Panoply to collect and connect various data sources from Mixpanel to Mandrill to Mailchimp and Zendesk, and string them up together with just a few clicks. The company also uses Panoply’s archiving mechanism built on Amazon S3 to lower storage costs.

The Solution

As a startup, Honeybook wanted to find a more scalable and agile way of approaching their data needs.

The main challenge was finding the best data stack for their needs. They trialed Panoply as a solution and were immediately impressed. Honeybook replaced their existing ETL management system with Panoply pipeline dashboard. Panoply streamlines JSON in real time, stores daily logs, and has a storage-saving archiving feature.

It is also self-optimizing which means as the company progresses, its data storage continually improves in performance and insights. “When we were running our own Redshift cluster we were constantly dealing with maintenance tasks of performance optimization and scaling,” says Abhi Sivasailam, Honeybook’s lead data scientist. 

We needed a tool that would take away the need to support countless ETL processes on one hand and manage all of the day to day data and storage optimizations on the other hand so that my analysts and I can focus on building our models and providing value to the organization.

The Results

Panoply’s self-optimizing warehouse enables the analytics team and data scientists to actively seek value as schema and query self-evolve towards different data use cases and ever changing analytical use cases. 

Automatic data modeling allowed Zeek to send arbitrary data in any standard format, without the overhead of maintaining schemas and altering data types. Panoply's platform collects that data, parses it, and determines the best data model to use. This supports a continuous development cycle, where code and data changes are pushed to production on a daily basis, without requiring any reconfigurations. 

By using Panoply, Zeek ultimately was able to save at least 6 months of man hours in analytical infrastructure development and countless more in ongoing performance optimization. However, most important to Zeek is the opportunity cost.

With Panoply, my data warehousing problems are outsourced to a professional company, without the need to gain this knowledge in house which allows me to focus on my business.” - Ziv Isiah

The ultimate benefit of choosing such an efficient data stack is Honeybook’s ability to understand their consumer on a deep level. Honeybook now has the ability to proactively provide tailored solutions creative entrepreneurs need.


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Industry Ecommerce, discount vouchers Team Data science and analytics Location Tel Aviv, Israel
Data sources & tools
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